Selling a house in a changing real estate market can be challenging. Selling dirt can be even more challenging…in any market. In this article we provide tools for landowners and real estate professionals about how to sell lots and land, and why your strategy with vacant residential land needs to be different from selling a home.
- Lot and Land Buyers are Different from Homebuyers – These groups of people have very different perspectives, desires and needs. Homebuyers usually want move-in-ready, with granite countertops. Land buyers, whether individuals or developers, are looking for the right location and an opportunity that lets them customize to fit their needs.
- Land Requires Different Sales Techniques – A home has a kitchen, bathrooms and a façade that can be visual and photogenic.